OSP: Introduction to influencers

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 1) What years did YouTube, Twitter and Instagram launch?

YouTube launched in  February 2005,Twitter launched in March 2006 and Instagram launched in October 2010. 

2) What is the definition of an influencer?

Influencers are people who have a large social media and online presence

3) Give an example of an influencer and how many followers they have. 

An example of an influencer is KSI and he has 11 million followers on Instagram.

4) How big is the influencer industry according to the article?

According to the article the influencer industry is worth $8bn a year and by 2022 it will be worth $15bn globally

5) What are the problems associated with being an influencer?

you make your followers to make bad decisions, and the Follower has a personal relationship and whatever brand they are endorsing the Follower will buy that Specific product.

6) Why is it suggested that audiences actually like being sold products by influencers?  

Because they are sponsored to say these things and it might no reflect on their own opinion.

7) What representation of beauty is often found on Instagram or other influencer sites?

a representation of beauty on Instagram is that the people who are mostly modeling these beauty products are mostly of a white background and might suggest that there is a lack of diversity in the world of beauty.

8) What is YOUR opinion on influencers? Are they a positive or negative influence on our society and culture?

My Opinion is mixed as in some times they can be a good influence such as giving to charity and Helping out people who are Homeless but sometimes they can be a bad influence as they might be using thier power that they have on the internet and taking advantage of it. In conclusion,I think that they have a good and bad influence on our society and culture.




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