JodhvirGCSEMedia

Language: we know this is a fim poster as it has the release date and it also the producers name at the bottem  Industries:Rovio Entertainment the people who are making money are the company that directed the film  Audience: the target audience for this movie is children (2-14) we can tell as the rating for this movie is PG and is sutable for all famlys Representation: this movie tells the audience that even though this is a movie for kids every person can enjoy this.  

                                                 It is evident that audiences have more power over the rise of media through how powerful the internet has become over the years. From having just one channel on TV to having streaming platforms to watch over a 100 movies. The changes that have happened to the music industry since the rise of the internet have been evident as on YouTube there is a different type of bands such as a bedroom band. Most artists such as Justin Bieber started out on YouTube and became famous for singing a Chris brown cover and Chris Brown himself contacted his record company and the company gave him a contract with him. Also YouTube is good as people who make music can upload to YouTube and has a chance of being viral or it could be lost in the archives of YouTube and in 7 years the algorhythm will put it into somebody’s recommend. The changes of audience on the internet is evident as since the mid-2000s there has been a rise of social media sites such as

  it tells us that you should use Persil to get   clean. it also tells us that  kids as they play outside and get dirty quickly. also,  the audience cannot get to know them as they are  fictional  characters.also the audience pleasures this as there is a slogan which says "it's not dirt it's man of the match". which tells us even though he is covered in dirt he can be man of the match. also it tells us that you are welcome to the united kingdom of dirt instead of The United Kingdom Of Great Britain And Northern Ireland         

  1) Write a definition of a   passive  audience:  Passive: This is the view that audiences  passively  take in information from the media and that these messages have the same effect on everyone. 2) Write a definition of an active audience:  Active: This is the more modern and generally accepted view that audiences interact with and make conscious choices regarding the media they consume. 3) Write a definition of the hypodermic needle theory:  This is the suggestion that audiences are always passive and therefore take the intended message from the producer as if it was injected into their minds. This assumes no individual difference in audience members.  4) Write down a media product for each category of Blumler and Katz's Uses and  Gratifications theory and WHY it fits that particular audience use/gratification:  INFORMATION/SURVEILLANCE:   > Why:you learn information that you do not know  PERSONAL IDENTITY:  > Why:  seeing your lifestyle DIVERSION/ENTERTAINMENT:   > Why

  1) What is the preferred reading of a media text? The meaning the producers intend to communicate. This builds on the idea that producers can position the audience in a certain way and influence their reading so they accept the intended message by using recognised codes and conventions (such as stereotypes) . 2) What is the oppositional reading of a media text? The oppositional reading goes against the meaning the producers are trying to create. The audience reject the intended message and construct an opposite reading instead. This can be due to their own social, political or moral beliefs and values.  3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film? That The teenagers have had a rough life as they are living on a council estate and they wanted to cause harm as they were bored.   4) Why might young people reject this reading and construct an oppositional reading of the trailer? Because how the teenagers are reacting in the t