Marcus Rashford- Genre and Narrative (and Representation continued)

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 Marcus Rashford- Genre and Narrative (and Representation continued)


Section A

Finish these sentences:

  1. In Marcus Rashford’s website, he is represented positively/negatively (choose one) because (give evidence from website) he is mostly promoting his charity work instead of his Football Career. 


  1. Marcus Rashford is not shown playing football on the website because he wants the audience to concentrate on Charity work instead of what he is famous for which is his Footballing Career.


  1. Marcus Rashford is a SUBVERSIVE (not typical) footballer because he uses his wealth to do his charity work instead of rubbing it in the face of his fans and could be considered as the People’s Champion.


Section B- see slide 2

  1. Give an example of how Marcus Rashford’s website uses convergence: One example is that it links to his books

  2. Give an example of how Marcus Rashford’s website or social media uses Online engagement/dialogue that you can watch his Journey and workout with him.

  3. Give an example of how Marcus Rashford’s website uses Endorsement.

An example is  that he shows and talks about Fair Share, a food website that he Partnered with during the first Lockdown.


Section C- slides 3 & 4

  1. Name some of the website conventions that you can see on Marcus Rashford’s website:https://marcusrashfordofficial.com/

Logo/Brand identity as in the top left you can see his logo.

Navigation as if you press the sign which looks like a equal sign it is bland as it only shows his videos and who you can contact.

  1. Name some of the social media conventions that you can see on Marcus Rashford’s official Twitter page https://twitter.com/marcusrashford

A social media convention is brand identity as on his website you can see his trademark logo at the top left of the screen and on the bottom right it also includes his signature. Another is images and video as when you navigate it it shows a video Work out with Marcus.

Section D- slide 5

  1. What is the Marcus Rashford brand? In your own words…

I think the Marcus Rashford brand is personal as he is introducing different genres into his brand such as being a Footballer,Campainer and activist. Also i think it is also a brand which targets the working class as he is from the same background and can relate to people having to survive off Eating Free school meals.


  1. What things about him does the on-line presence emphasise?

It emphasises his working class background and on his website tells us about his Journey to fame and stardom. Another is his mum as he said that all the things that he does now was created by his Mum and sites her as a big inspiration and role model.

  1. Using the below, write a paragraph on how Marcus Rashford is represented in terms of his class, age, gender OR ethnicity. 

He is represented in terms of class as he was brought up with 4 siblings including himself and had a single mother who worked so hard for him to get into football. Another example is that he came from a poor  working class family and had to rely on free school meals for his daily dose of food as often he mother couldn't afford to put a plate full of food for his family.

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