Audience- Marcus Rashford

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 Audience

1) Who are the potential target audiences for Marcus Rashford's online content? Try and cover both demographics and psychographics.

A Demographic is that the people who watch or see MR’s online content are people who are mostly boys and especially those who are of a black background. A psychographic is Interests, Hobbies and what kind of person they are. An example of this is people who like to read and people who thrive on motivation and want to be motivated.

 

2) How are audiences encouraged to participate in or feel part of Rashford's brand or campaigns? Audiences are encouraged to participate in Rashford's brand or campaigns and these companies such as Coca-Cola and Burberry give fans the opportunity to meet him and possibly get something such as tickets to a football game.

3) What is Marcus Rashford's Instagram engagement rate and what does this tell us?  

His Engagement rate is 6% and his genders of engagement to him is 23.2% female and 76.7% male this tells us that most of his engagement is with males than females and shows us that most of his fans are men.

4) What audience pleasures are provided by Marcus Rashford's online presence? Try and apply Blumler and Katz's Uses and Gratifications theory here.

An audience pleasure provided by MR’s online presence is personal identity. This is because he is seen as a role model for younger people especially kids who are working class and shows that it doesnt matter how much money you have you always have a chance to get to the very top.

5) ) How are the adverts that we watched:

a) Giving the companies something positive from their association with Marcus Rashford?

It is giving the company's positive association with Marcus Rashford as every campaign that they do with him it is guaranteed that they will get some form of publicity.

b) Engaging emotionally with the audience?

It shows that he cares about his audience and this is shown by the Company’s that he endorses as they set up campaigns and gives fans a one in a lifetime opportunity to meet him.

c) Helping Marcus Rashford to build his OWN brand?

It shows that if he helps out the community this means that his brand will get more publicity and therefore, make him more famous.

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