Audience- Marcus Rashford
Audience 1) Who are the potential target audiences for Marcus Rashford's online content? Try and cover both demographics and psychographics. A Demographic is that the people who watch or see MR’s online content are people who are mostly boys and especially those who are of a black background. A psychographic is Interests, Hobbies and what kind of person they are. An example of this is people who like to read and people who thrive on motivation and want to be motivated. 2) How are audiences encouraged to participate in or feel part of Rashford's brand or campaigns? Audiences are encouraged to participate in Rashford's brand or campaigns and these companies such as Coca-Cola and Burberry give fans the opportunity to meet him and possibly get something such as tickets to a football game. 3) What is Marcus Rashford's Instagram engagement rate and what does this tell us? His Engagement rate is 6% and his genders of engagement to him is 23.2% female and 76.7% male th...