Industry part 2

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 1.Who created Kim Kardashian Hollywood? (slide 3) How was it marketed? (Watch the video on slide 2)

Glu Mobile a Highly successful Mobile Game developer And publisher.

It was marketed by a 30 second TV advert (Commercial)

2.Was it successful? Give evidence (slide 3)

How does the TV advert (commercial) use the following ways to market audience:

a) Star Power? (e.g. Kim Kardashian herself)-She Addresses the consumer to say that He/she is Blowing up and that they should wear more Flasher Clothes.

b) Direct address?-she is telling the avatar to wear more Flashy clothes.

c) Female stereotypes?-That They are wearing clothes that have a small waistline and might be sexualising the audience with the importance of looks.

d) Male stereotypes?-That they are wearing Smart clothes 

e) Imperatives (commands)?-Gives the audience no choice but to download It now 

f) Informality (slang)?-That KK is speaking in an informal tone 


3. What is media convergence?

It is the merging of different Media Texts.

4. How does Kim Kardashian Hollywood converge various parts of the Kardashian brand and why?

It converges as the game appears On Kims Actual social media platforms.


5. Define the following in your own words:

BRAND IDENTITY-Features that are linked with the media product

FRANCHISE-A collection of related media. 

MARKETING-When you Advertise it on tv and on bus stops .

CONVERGENCE-the merging of different Media Texts.

SYNERGY-when the different features of a media product all work together 

(use your media glossaries)

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