Radio 1 Launch CSP: blog task
Radio 1 Launch CSP: blog task
Work through the following questions to complete your first Radio case study on the launch of BBC Radio 1 and radio in general:
Radio
When was the last time you listened to anything on the radio? Do you remember which station?
A couple of weeks ago. No I do not remember what station it was.
Why do you not listen to the radio?
I don’t listen to it because now most of the things that are on the radio are now on TV.
Is there anything radio stations could do that would attract young people like you? Yes they could as they could put more music that young people like and they could talk about issues that face young people today.
Do you (or members of your family) have a subscription to any music streaming services like Spotify or Apple music? Which ones?
Yes I have Spotify but I have the one which has adverts and i don't have Premium.
Why does the digital age (internet) mean that people do not listen to music on the radio anymore?
Young people do not listen to music on the radio because now most young people now to listen to music on streaming services such as Spotify,Apple Music and BBC Sounds.
Historical, social and cultural context
1) What radio stations were offered by the BBC before 1967? Name the radio stations and then say a little bit about what content (what was on each station).
The radio stations offered by the BBC before 1967 were Radio Light(Broadcasting light entertainment), Radio Home (mostly education and news) and Radio Third (mostly classical music and Art-Based Talk) and radio 1 was a station that was a station which would be more for young people
2) How was the BBC reorganised in September 1967?
The BBC was reorganised in Sept 197 as Radio home was replaced by Radio 4 (Mostly politics and social issues),Radio Light was replaced by Radio 2 (middle Aged issues which was mostly Jeremy Vine) and BBC Third was replaced by Radio 3 (classical Music with no words)
3) What was pirate radio and why was it popular? (Remember that the ‘pirate’ part refers to the fact that DJs had to illegally broadcast from boats)
Pirate Radio was a Radio station which Broadcasted music Illegally. It was popular because It was cool to go Against the Law and there were no rules.
4) Why did pirate radio stop broadcasting in 1967?
It stopped because by 1967 It was properly made illegal and punishable by prison and Before then the rule was enforced.
5) How did the BBC try to attract young audiences to Radio 1 after pirate radio stations were closed down? (Think of the ‘popular’ pop music that younger people wanted to listen to)
The BBC tried to attract young people to radio 1 as they played music that young people would like and hired Pirate radio Presenters.
6) What was 'needle time' and why was it a problem for BBC Radio when they wanted to offer more music to young people?
Needle time was when they could only play music 5 hours a day. This was a problem for young people because they were angry that the music they liked was played for a small amount of time compared to pirate radio stations.
7) How did BBC Radio 1 offer different content to previous BBC radio stations?
BBC radio 1 offered different content as the radio station was more suited to the target audience which was young people.
8) Who was the first presenter for BBC Radio 1 and why did these new Radio 1 DJs disrupt the traditional BBC? (Think about why they didn’t seem to ‘fit’ the BBC reputation in 60s)
The first presenter for BBC radio 1 was Tony Blackburn and Because he was from pirate radio he went against the BBC and still was presented as if he were on pirate radio. And didn’t fit the BBCs reputation.
9) Listen to excerpts from Tony Blackburn's first 1967 broadcast - how might it have appealed to young listeners? (Think about what he talks about and what is played)
It appealed to young listeners as they played music that young people listened to and he mostly talked about music instead of politics.
10) What things did Tony Blackburn's radio show borrow from pirate radio - which made it very different to previous BBC radio content?
The things that he borrowers from pirate radio as he brought the same personality that he had on pirate radio and did not sound as cool and was more professional and was restricted to 5 hours of music a day.
Audience and industry
1) What was the target audience for BBC Radio 1 in 1967?
The target audience for radio 1 was young people (mostly teenagers).
2) Why did Radio 1 initially struggle to attract young listeners?
It initially struggled because most people were still listening to pirate radio instead of radio 1.
3) What audience pleasures did Radio 1 offer listeners in 1967? (Use Blumler and Katz Uses and Gratifications theory - if you cannot remember this it is on your media glossary and is also on slide).
An audience pleasure that radio 1 offered listeners was Diversion as it offered young people to listen to the radio without listening to it. Another audience pleasure was personal identity as the radio played the music that they liked and they talked about issues that young people face and some of them might relate to this.
4) How is the BBC funded? (Clue - we, the public, pay a License fee)
5) The BBC has a remit (duty) to ‘inform, educate and entertain’. What do you think Radio 1 was trying to do to meet this remit (duty)? Is it mostly information based or educational or entertaining?
Radio 1 was trying to meet this remit as they wanted some entertainment by playing music but they also had to be educational at the same time.
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