Music Video CSP- BLACKPINK

 Audience

 

1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience? Remember to use your glossary to remind yourself that demographics is fixed characteristics (CAGE- Class, age, gender, ethnicity/race) and psychographics means the type of person / hobbies and interests. 

 

Answer: BLACKPINK fans are mostly girls

The age of most BLACKPINK fans are teenagers 

The music appeals to this age and gender because they mostly like watching these types of videos 

The kind of person (psychographics) who would like this band is a person who enjoys spending their spare time watching music videos of K-pop bands  And is interested in different cultures like Korean cultures 

 

2) What audience pleasures are offered by the music video for How You Like That? Use your glossary and the notes above to answer in your own words.

An audience pleasure offered by the music video for how you like that is Diversion as people who are watching this video are probably wanting to escape from their daily life and this video might be something to distract them.

 

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments? SPEND SOME TIME on this so you give exact timings and say why those particular moments would appeal to the type of audience / fan you have mentioned above. 

I chose these moments because this showed that BLACKPINK is a good band and this song put the band as a band that everyone knows about. 

 

4) How was the How You Like That music video marketed and promoted to the audience? (Clue: think social media and Youtube)

It was promoted by showing teasers about the video on its social media accounts and showed posters about it.

 

5) Why is K-pop a global phenomenon (famous worldwide) and what has helped it to become so popular?

K-pop is famous worldwide as K-pop has become a truly global phenomenon thanks to its distinctive blend of addictive melodies, slick choreography and production values, and an endless parade of attractive South Korean performers who spend years in grueling studio systems learning to sing and dance in synchronized perfection.

 

 

Industry

 

1) How were BLACKPINK formed and what records have they broken? List a few. 

BLACKPINK was formed by YG Entertainment held tryouts worldwide for preteen or teenage recruits to create a new girl group after launching its first major girl group, 2NE1, in 2009.YG Entertainment held tryouts worldwide for preteen or teenage recruits to create a new girl group after launching its first major girl group, 2NE1, in 2009.

 

2) What other successful artists have YG Entertainment created? You may need to Google this.

Yang Hyun-Suk has produced hugely successful artists under his company, most notably Jinusean, 1TYM, Wheesung, Seven, Big Bang, 2NE1, Winner, iKon, Tablo, Epik High, Lee Hi, Blackpink, and Psy.

 

3) How has technology and the internet (known as technological convergence) changed the way audiences consume music videos?

Advancements in digital technologies led to monumental shifts in most aspects of the music business. ... Pirating music no longer demanded dubbing tapes and burning CDs. People could download virtually any song they wanted through file-sharing platforms — for free. This caused revenue in the music industry to plummet.

4) How do BLACKPINK and K-pop show that the media and music industries are now more global (worldwide) rather than national (just in the country where they are made)?

BLACKPINK and k-pop shows  the media and music industries that their type of music  IS music that can be enjoyed by all types of markets such as the asian market, the european market (also known as the western Europe market) can enjoy all their music and not just South Koreans.

 

5) How are UK-based music videos regulated and what types of content require warnings? 

Clue- look above at the part titled Media Regulation

Under the new system, big UK labels will send videos to the BBFC for classification ahead of release, and then pass on the rating and guidance given when releasing their videos to Vevo and YouTube. The government will also announce a six-month pilot to roll out the new system to independent record labels.