Represent NHS Blood & Transplant campaign

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 1) What does BAME stand for?

black,Asian ethic minority  

2) Why is there a need for blood in the BAME community?

because most people who are bame might be too scared to donate blood

3) What does this advert want people to do once they've seen it (the 'call to action')?

they should donate blood 

4) Why is the advert called 'Represent'?

it is called represent because it is telling them to donate blood

5) Why have the producers chosen famous BAME celebrities to feature in the advert?

they chosen them because to tell them to donate blood as they are doing it 

6) What are the connotations of the slow-paced long shot of empty chairs at the end of the advert?

the connotions is that if you do not donate blood they will die 

7) How does the advert match the key conventions of a typical urban music video?

it is set in places where you would find in a typical music video

8) How does the advert subvert stereotypes?

that black and asian people are to scered to donate blood

9) How does the advert reinforce certain stereotypes of the BAME community?

that they do not donate blood as much as white people do

10) Choose one key scene from the advert and write an analysis of the connotations of camera shots and mise-en-scene

the connations of the camera shots is that in one part of the video the video looks like a rap or urban music video then a advert for the NHS 

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