OMO advert

 1) What year was the advert produced?

1955

2) How were women represented in most adverts in the 1950's?

They were represented as they only work in the kitchen and they also cook and clean and also do the washing up

3) How does the heading message ('OMO makes whites bright') and typography promote the product?

it helps promote the product by using sarif font and making it clean and positive

4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?

that she is wearing clothes from the 1950's

5) Why is a picture of the product added to the bottom right of the advert?

to show the consumers a picture of the product

6) What are the connotations of the chosen colours in this advert - red, white and blue?

that white is bright and red is to show romance

7) How does the anchorage text use persuasive language to encourage the audience to buy the product?

it uses it to tell people that the product stands out

8) What representation of women can be found in this OMO advert?

that they only do the washing up

9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?

they wanted the audience to think that omo is a good washing detergent 

10) What is the oppositional reading for this advert - how might a modern audience respond to this text and the representation of women here?

that the advert is sexist to women