Tatler CSP case study

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 1) Look at the Tattler Media Pack. Go to page 2: how does the editor introduce the magazine?he says that this magazine is for rich people

2) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tattler reader?Circulation 80,035 Readership 163,000  Average HHI £261,572  Female 73% ABC 83% AB 51% Average Age 41  London/SE 


3) Look at page 6. What do Tatler readers think about fashion? How much do they spend?
£843 MILLION 

4) Go to page 10. What are the special editions of Tattler that run throughout the year? What does this suggest about the Tattler audience? What about the pyschographic audience group that best fits Tattler?
JANUARY Travel Guide 
MARCH 
Weddings Guide 
APRIL  
Beauty & Cosmetic Surgery Guide 
JUNE 
Spa Guide 
1) What different examples of typography can you find on the cover of Tattler? What are the connotations of the serif and sans serif fonts? Here's a blog to help you with this as we haven't been able to complete the Photoshop typography lesson yet due to Covid-19.
It’s all about choosing an “outfit” that fits your brand. 

2) How do the cover lines appeal to the Tattler target audience?
it talks about posh/rich people and party's and posh people are people how go to nights outs and parties and it also shows that posh people care a lot about fashion.

3) What are the connotations of the Tattler colour scheme on this particular front cover?
it has vibrant colours
4) How is the central image designed to create interest in the magazine? Find three reasons for your answer
Mise-en-scene such as props, costume and make-up, body position, facial expression
1) What different groups of people are represented on the cover?
men/women/white people
2) What do the cover lines suggest about the lifestyle of rich people in the UK?
that they like to spend lots of money
3) Are there any stereotypes being reinforced or subverted?
yes as women models are mostly pretty thin and have to wear makeup and her outfit suggests that the makeup and outfit are to wear to parties which a lot of posh people go to 
4) What would be the preferred and oppositional readings to this cover of Tattler?
it is for rich and posh people 

1) What aspects of British life or people are NOT reflected in Tattler?
poor people 
2) Tattler runs special issues on holidays, spa breaks, cosmetic surgery, watches and jewellery and private schools. What does this suggest about the magazine's representation of life in Britain?
that the magazine is seasonal
3) What audience groups might be offended or insulted by the front cover of Tattler April 2017? 
working class people as it does not represent that group and only shows upper middle class and not working class  
4) Find three other front covers for Tattler from different months. What issues, subjects or people are regularly featured in Tattler?
about private schools etc

Comments

  1. R Fowler GCSE Media blog25 March 2021 at 10:20

    Great start - please go back over your answers and make sure that the answers are as full as possible with detail. WHY would Americans be offended by this magazine?? Think more about class and how only upper class is represented by the image and stories. You have also not done question 4 - I need to see the covers and you need to say more than 'private schools etc' - be specific whenever you can!

    ReplyDelete

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