I, Daniel Blake: blog task

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 1) What is independent cinema and how is it different to Hollywood blockbusters?

Independent cinema is cinema produced outside of big studios with a small to medium budget

2) What is I, Daniel Blake about?

it is about a 59 year old capenter who had a heart attack

3) Who directed I, Daniel Blake and why is this important?

Ken Loach and it is important As it talks about poverty

4) How was I, Daniel Blake promoted to an audience? List at least three different methods used by the film's marketing campaign and how they targeted their audience.

The method of Platforming was used for the marketing of the film. The release of I,DB was preceded by the 'festival run' as the director and producers aimed to maximise the exposure of the film and gain attention through word of mouth. eOne organised a 'grassroots' marketing campaign.

5) What unusual or creative marketing methods were used to get audiences talking about the film?

An official website for the film, produced by Sony Pictures

A viral campaign, using teasers and trailers on YouTube with associated hashtags (#spectre) as well as mobile games and apps like James Bond 007: World of Espionage.

Adverts or interviews with the stars of the film in the print media (newspapers and magazines), including feature articles about the film, along with posters and billboards advertising the film

6) What was the estimated production budget for I, Daniel Blake and how much did it make at the box office?

15.8 million Dollers 

7) How can independent films like I, Daniel Blake compete with Hollywood blockbusters like Doctor Strange? they can they to get well known actors within there Budget

8) In your opinion, was I, Daniel Blake a success? yes as it was Ken Loach's most successful UK release ever and continued to sell well around Europe.






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